UX/CX leader in Dubai, I offer 17 years of expertise in crafting strategic, end-to-end customer experiences. My approach is to blend research, stakeholder vision and usability with user-centered design, driving impactful digital solutions to complex challenges.

Muneeb Farrukh is a seasoned product leader with over a decade of experience across technology, product management and strategy. As Vice President of Product at Bayut & dubizzle since 2020, he drives product innovation and user-centric solutions for two of the UAE’s leading online marketplaces, shaping digital experiences for millions across the region.

Beginning his career in software engineering, Muneeb has held roles with organisations including the World Bank Group, Mott MacDonald and the Technology for People Initiative at LUMS, building a strong foundation across technology, consulting and product strategy.

Shady Ramadan is a seasoned product leader with over 15 years of experience driving digital transformation and product innovation across healthcare, retail e-commerce, and direct-to-consumer industries. Based in Dubai, UAE, he currently spearheads digital product strategy at Aster DM Healthcare, leading initiatives that redefine patient experiences and healthcare delivery through cutting-edge technology. Notably, Shady was instrumental in launching the region’s first healthcare super app, myAster, integrating services such as digital health, chronic disease management, online pharmacy, and wellness solutions.

Prior to his tenure at Aster, Shady held key leadership roles in renowned organizations, including Majid Al Futtaim, where he drove the expansion of Carrefour’s omnichannel retail operations across 11 countries. His expertise spans digital marketing, advertising, strategy, and e-commerce, with a proven track record of leading market-competitive e-commerce initiatives and managing complete product lifecycles.

Hussain is a Product Manager with seven years of experience building e-commerce platforms across the Middle East, including three years at Namshi and product roles before that at noon. At Namshi, he’s worked across the entire consumer and seller stack, focusing particularly on the advertising domain, shaping how sellers reach shoppers and how ad products perform at scale.

Lately, his focus has shifted to embedding AI directly into product workflows. He’s led initiatives on AI-driven catalog content generation and quality control, making it faster and easier to create and validate product listings at scale. He’s also worked on AI-generated data analysis and insights, enabling business teams to move from raw numbers to real decisions much faster.

Hussain brings a hands-on, builder’s mindset to product management, grounded in a technical and engineering background and years of shipping features on complex, high-traffic marketplaces. In his talks, he explores what it actually takes to bring AI into production e-commerce, from the customer to the seller experience to the ad ecosystem that connects them.

Mr. Dharanidharan is the Director of Product Management at Careem, where he lead the cross-functional team responsible for the supply side of our ride-hailing, food and groceries, and last-mile delivery services across 10 countries in the MENA region. He comes with over 10 years of experience in product management and development, with a focus on mobile applications, data analytics, and agile methodologies.

His mission is to shape the product vision, strategy, and roadmap for our network of 2 million Captains (drivers), and to improve their onboarding, growth, and retention. Some of his achievements include cutting down the time to onboard by using AI-based identity verification, increasing the daily active users and online hours, and enhancing user engagement and conversion on the website and mobile site.

He has worked with leading e-commerce brands like Flipkart and Snapdeal, and an early-stage startup called Melorra, where he gained valuable insights into digital content consumption and the E-commerce market.

He holds an MBA from IIM Lucknow and a B.E. in computer science from the College of Engineering Guindy. He is passionate about creating innovative and impactful products that solve real-world problems and deliver value to our customers and stakeholders.

Ciprian leads the product and technology function at Mumzworld and has taken AI products from prototype to production across large-scale e-commerce. His work includes AI systems supporting more than 1.4 million products, RAG-based assistants, and internal MCP infrastructure. He focuses on selecting commercially valuable use cases, building the architecture and governance required to operate them reliably, and driving adoption across technical and business teams.

Vishal is a Digital and Technology executive with over 25 years of leadership experience across the consumer goods, retail, real estate, manufacturing, logistics, and transportation sectors. He has a proven track record of driving large-scale digital and enterprise transformations across EMEA, Asia and the United States that had substantial impact on both businesses and consumer ecosystem.

As a strategic transformation leader, Vishal specializes in unlocking enterprise value through targeted technology investments, operating model innovation, and operational simplification.

He is also a recognized industry thought leader in business transformation and IT execution.

He is currently the Group Chief Technology & Information Officer at a Leading company in UAE and he holds a master’s degree from Panjab University, Chandigarh, India.